In the world of technology communication is becoming easier than ever. The planet has now shrunk from the vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent an individual is only a click away.
In this ever-growing network of individuals a fresh theory has emerged, the thought of 6 degrees of separation. The theory behind that is that between you and any someone else in the world is only a chain no longer than six people. This emphasizes the importance of online communication and the way it has made the world a whole lot smaller.
This is the power of social media and the developments in online communication. A happening in a single portion of the world reaches to the next part in a matter of seconds. Imagine if that news or happening was about you. The significance of this technology is the ease it provides. Using this tool to your advantage can give you a lot of benefits.
SOCIAL MEDIA brings global fame to your name.
That is your ticket to international level fame. Your organization or your name could possibly be known through the entire globe with an incredible number of followers and fans. Thousands of people can access these sites where people arrived at communicate on the net and express their views. As soon as you step in to the world of the social media marketing all of these people become your customers. Your services are merely a single search away.
Promote your business or product as a significant product.
This technology provides you usage of virtually depends upon and all its inhabitants. They’re there to learn and share anything that you need to say. This is your chance to establish an image for yourself that “Hey! I’m here to accomplish business” and “I am serious about the product or services that I provide”.
Brings you closer to thousands of people without much effort.
Social media is practically free. If you were to attempt to get in touch with millions of people through physical means you would have to make a large amount of investments. This technology may be the way to most efficiently reach out to your potential clients, not merely in terms of finances however in terms of time aswell.
Gives you feedback on the type of viewer you have.
An interesting thing about marketing on these social websites is the level of feedback that one could expect. Using social media can in fact educate you about the people who are or might be interested in your product or service. This gives you a better potential for altering your campaigns to get improved results. You may learn about the number of people who visit you page, or the ages of individuals who comment or share your posts, and even their ethnicities, localities, religion, hobbies and preferences. You educate the planet about your product and social media educates you about the people who took interest in it. You can know them personally through the network of social media.
Established a competent communication channel between you and your client.
Your client could have some issue or he may need help or desire to enquire more about your product. Your presence on social media allows you to respond to him on an individual level. This in turn assures the client you are responsible and instills a sense of trust.
Your company sometimes appears as a person.
Generally Motivational Content might not prefer to do business with an organization or a corporation and prefer to work with individuals. The reason being a person is real; he has a real presence nowadays, he is someone you can relate to, he has feelings, thoughts, and emotions. Having your organization on the social media marketing gives it a human personification. It appears to be more of an individual when compared to a company; someone people can speak to; someone people can get in touch with. This creates a comfort zone between the clients as well as your company and produces benefits for both.
Makes you more accessible.
Social media sites ensure your presence round the clock, 7 days weekly. You client can easily drop off a message and you could choose to reply once you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for the brand. This constant availability can’t be found when dealing with a physical office because of office opening and closing times. This ease for the customers to reach out for you in their time of need can only just be ensured by social media.
Social media levels the playing field.
Whether you are a multinational company or a single person start-up, in the wonderful world of social media you’re all on a single level. Your finances and resources might not make much of a difference when it comes to social media marketing. What does make a difference is your skill to communicate and attract people and the grade of the merchandise or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, as the marketing of giant enterprises would continue to dominate. Social media network offers you a fair playing field to show your true spirit and skill.
You might discover new potential clients or customers.
While reviewing your feedback of viewers you might commence to see obvious patterns in your business response. People from a particular region that you might never have thought of are showing a lot of fascination with your product are your best clients. These patterns will also allow you to see a certain untapped markets you could exploit. It is possible to swiftly move and make use of the opportunity.
Marketing campaign is easier to control and cost-effective.
Setting up a social media campaign requires significantly less effort than actually aiming to physically execute you marketing campaign for example adding banners or advertisements etc. in order to get you message across. Social media marketing is relatively easy to control and quite frequently updated.
Your network grows exponentially.
As more people increase your social network, they become the cause for more people to join in. As the people keep adding the rate at which people are added grows with them. So when the tree branches out, so will your business.
Folks are more receptive to SOCIAL MEDIA MARKETING.
People tend to pay more attention to things on the social media. This is because people feel that in comparison to mainstream marketing social media has no political agenda behind the info or the current presence of any big corporation trying to sell their products. It is just people sharing their knowledge and opinions. Therefore the people have a tendency to pay more attention to social media posts and so are more influenced by them as opposed to specialized advertisements. People regularly check their social media marketing feeds for posts that their family and friends make, and there you’re, right in between all their posts together with your latest news or promotion. The readers are bound to pay attention to what you have tried to communicate and then forward the news with their acquaintances and the message will spread exponentially.